Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians (Record no. 25153)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00966nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | MIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Misbah Ul Hafeez (13210) |
| 245 ## - TITLE STATEMENT | |
| Title | Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 78 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and appendix. |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Dr. Shahzad Ahmad |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)--Riphah International University, 2018 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| Keywords | Pharmaceutical marketing |
| -- | Prescription behavior |
| -- | Brand credibility |
| -- | Promotional tool |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | 658 MIS | 54068 | 1 | Thesis |