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Global marketing management

Keegan, Warren J. Elyse Arnow Brill

Global marketing management - Noida Pearson India Education Services Pvt. Ltd 2017 - xxviii, 476 p. : ill. ; 25 cm.

Includes appendix, bibliographical references and indexes.

ISBN: 9789332584327 (pbk)

Subjects--Topical Terms:
Marketing management--Marketing information system--Global marketing strategy--Global advertising--Global marketing--FMS

Dewey Class. No.: 658.848 / KEE

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