Global marketing management (Record no. 25237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332584327 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Author Mark | KEE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Keegan, Warren J. |
| -- | Elyse Arnow Brill |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 476 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing management |
| Keywords | Marketing information system |
| -- | Global marketing strategy |
| -- | Global advertising |
| -- | Global marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1961.01 | 658.848 KEE | 47820 | 4 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1961.01 | 658.848 KEE | 47822 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1961.01 | 658.848 KEE | 47823 | 3 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1961.01 | 658.848 KEE | 47824 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1961.01 | 658.848 KEE | 47825 | 6 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1961.01 | 658.848 KEE | 47821 | 7 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1504.66 | 658.848 KEE | 60186 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1443.42 | 658.848 KEE | 62872 | 2 | Books |