Consumer behavior
Schiffman, Leon G Joseph Wisenblit S. Ramesh Kumar
Consumer behavior - Noida Pearson India Education Services Pvt. Ltd 2019 - xxx, 670 p. : ill., Col., ; 25 cm.
Includes glossary, bibliographical references and index.
9789353069834 (pbk)
Management science--Behavior management--Consumer behavior--Customer research--Market surveys--Social media--Marketing--RSBM--FMS
658.8342 / SCH
Consumer behavior - Noida Pearson India Education Services Pvt. Ltd 2019 - xxx, 670 p. : ill., Col., ; 25 cm.
Includes glossary, bibliographical references and index.
9789353069834 (pbk)
Management science--Behavior management--Consumer behavior--Customer research--Market surveys--Social media--Marketing--RSBM--FMS
658.8342 / SCH