Advertising and IMC
Moriarty, Sandra Nancy D.Mitchell William D.Wells
Advertising and IMC principles and practice - Noida 2016 - 669 p. : ill. ; 25 cm.
Includes glossary, appendix, bibliographical references and index.
9789332574144 (pbk)
Marketing--Brand communication--Visual communication--Consumer promotion--Strategic research--Digital age --Advertising--RSBM--FMS
659.1 / MOR
Advertising and IMC principles and practice - Noida 2016 - 669 p. : ill. ; 25 cm.
Includes glossary, appendix, bibliographical references and index.
9789332574144 (pbk)
Marketing--Brand communication--Visual communication--Consumer promotion--Strategic research--Digital age --Advertising--RSBM--FMS
659.1 / MOR