Advertising and IMC (Record no. 25329)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332574144 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Moriarty, Sandra |
| -- | Nancy D.Mitchell |
| -- | William D.Wells |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC |
| Sub Title | principles and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, appendix, bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Brand communication |
| -- | Visual communication |
| -- | Consumer promotion |
| -- | Strategic research |
| -- | Digital age |
| -- | Advertising |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | Pearson Education |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type | Uniform Resource Identifier (Invoice Number) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased; Australian Book Company | 2217.60 | 659.1 MOR | 55320 | 5 | Books | A/B. 7051 | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1607.85 | 659.1 MOR | 59080 | 2 | Books | |||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 16.76 | 659.1 MOR | 56370 | 3 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1731.70 | 659.1 MOR | 60248 | 1 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1661.22 | 659.1 MOR | 62766 | 4 | Books |