Marketing data science
Miller, Thomas W
Marketing data science modeling techniques in predictive analytics with r and python - Noida Pearson India Education Services Pvt. Ltd 2019 - xviii, 458 p. : ill. ; 24 cm.
Includes bibliographical reference and index.
9789353065744 (pbk)
Marketing--Retaining customers--Current customers--Consumer choice--Bank marketing--Data mining--FMS
658.800285 / MIL
Marketing data science modeling techniques in predictive analytics with r and python - Noida Pearson India Education Services Pvt. Ltd 2019 - xviii, 458 p. : ill. ; 24 cm.
Includes bibliographical reference and index.
9789353065744 (pbk)
Marketing--Retaining customers--Current customers--Consumer choice--Bank marketing--Data mining--FMS
658.800285 / MIL