Marketing data science (Record no. 25337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00575nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353065744 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 |
| Author Mark | MIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Miller, Thomas W |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing data science |
| Sub Title | modeling techniques in predictive analytics with r and python |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 458 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Retaining customers |
| -- | Current customers |
| -- | Consumer choice |
| -- | Bank marketing |
| -- | Data mining |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1277.62 | 658.800285 MIL | 60241 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Book Linkers | 1559.58 | 658.800285 MIL | 61900 | 2 | Books |