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Marketing of high-technology products and innovations

Mohr, Jakki J. Sanjit Sengupta Stanley Slater

Marketing of high-technology products and innovations - Noida Dorling Kindersley (India) Pvt. Ltd 2015 - 542 p. : ill. ; 25 cm.

Includes glossary, bibliographical references and index.

ISBN: 9789332536623 (pbk)

Subjects--Topical Terms:
Industries marketing
Management--Information technology--Customer relationship--Market orientation--Export marketing--Market research--Innovation--FMS

Dewey Class. No.: 658.8 / MOH

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