Marketing of high-technology products and innovations (Record no. 25457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332536623 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mohr, Jakki J. |
| -- | Sanjit Sengupta |
| -- | Stanley Slater |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of high-technology products and innovations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Dorling Kindersley (India) Pvt. Ltd |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 542 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Industries marketing |
| -- | Management |
| Keywords | Information technology |
| -- | Customer relationship |
| -- | Market orientation |
| -- | Export marketing |
| -- | Market research |
| -- | Innovation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Pak Book Corporation | 1393.20 | 658.8 MOH | 59176 | 3 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Comprehensive Book Company | 676.00 | 658.8 MOH | 60300 | 1 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1740.42 | 658.8 MOH | 62968 | 2 | Books |