Consumer behaviour
Kumar, S. Ramesh
Consumer behaviour the Indian context (concepts and cases) - Noida Pearson India Education Services Pvt. Ltd. 2017 - xi, 329 P. : ill. ; 23 cm.
Includes bibliographical references and index.
9789332586499 (pbk)
Management sciences
Consumer behaviour--Customized communication--Consumer perception--Marketing strategies--Market surveys--Product--Brands--Market--RSBM--FMS
658.8342 / KUM
Consumer behaviour the Indian context (concepts and cases) - Noida Pearson India Education Services Pvt. Ltd. 2017 - xi, 329 P. : ill. ; 23 cm.
Includes bibliographical references and index.
9789332586499 (pbk)
Management sciences
Consumer behaviour--Customized communication--Consumer perception--Marketing strategies--Market surveys--Product--Brands--Market--RSBM--FMS
658.8342 / KUM