Consumer behaviour (Record no. 27101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332586499 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Sub Title | the Indian context (concepts and cases) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 329 P. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Consumer behaviour |
| Keywords | Customized communication |
| -- | Consumer perception |
| -- | Marketing strategies |
| -- | Market surveys |
| -- | Product |
| -- | Brands |
| -- | Market |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multiline Book Company | 1031.45 | 658.8342 KUM | 59315 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1097.02 | 658.8342 KUM | 56395 | 2 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1087.02 | 658.8342 KUM | 62807 | 3 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Corporation | 1133.13 | 658.8342 KUM | 61534 | 4 | Books | ||||
| Malakand Campus | Malakand Campus | Purchased: Multi Line Books | 1159.49 | 658.8342 KUM | 62176 | 5 | Books |