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Mass media research

Wimmer, Roger D. Joseph R. Dominick

Mass media research an introduction - New Delhi Cengage Learning India Private Limited 2019 - xiii, 481 p. : ill. ; 24 cm.

Includes index

ISBN: 9788131526286 (pbk)

Subjects--Topical Terms:
Mass media research methodology
Mass media research--Mass media--Electronic media--Research applications--Research--RIMS

Dewey Class. No.: 302.23072 / WIM

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