Mass media research (Record no. 27146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131526286 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Author Mark | WIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wimmer, Roger D. |
| -- | Joseph R. Dominick |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media research |
| Sub Title | an introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Cengage Learning India Private Limited |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 481 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Mass media research methodology |
| -- | Mass media research |
| Keywords | Mass media |
| -- | Electronic media |
| -- | Research applications |
| -- | Research |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased: Allied Book Company | 1260.00 | 302.23072 WIM | 54259 | 1 | Books | ||||
| Main Campus | Main Campus | Purchased: Allied Book Company | 1260.00 | 302.23072 WIM | 54260 | 2 | Books |