Living brands
Nadeau, Raymond A.
Living brands collaboration+innovation= customer fascination - New Delhi Tata McGraw-Hill Publishing 2007 - xxx, 302 p. : ill. ; 21 cm.
Includes notes, index, photo and art credits.
9780070659216 (hb) 0070659214 (hb)
Advertising brands
Management sciences--Customer fascination--Living brands--Brand name --Collaboration--Innovation--Marketing--Products--RSBM--FMS
658.827 / NAD
Living brands collaboration+innovation= customer fascination - New Delhi Tata McGraw-Hill Publishing 2007 - xxx, 302 p. : ill. ; 21 cm.
Includes notes, index, photo and art credits.
9780070659216 (hb) 0070659214 (hb)
Advertising brands
Management sciences--Customer fascination--Living brands--Brand name --Collaboration--Innovation--Marketing--Products--RSBM--FMS
658.827 / NAD