Living brands (Record no. 27172)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070659216 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070659214 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | NAD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Nadeau, Raymond A. |
| 245 ## - TITLE STATEMENT | |
| Title | Living brands |
| Sub Title | collaboration+innovation= customer fascination |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill Publishing |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 302 p. |
| Illustrations | : ill. |
| Dimensions | ; 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes, index, photo and art credits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising brands |
| -- | Management sciences |
| Keywords | Customer fascination |
| -- | Living brands |
| -- | Brand name |
| -- | Collaboration |
| -- | Innovation |
| -- | Marketing |
| -- | Products |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Multi-Line Books | 1143.90 | 658.827 NAD | 59260 | 1 | Books |