The art of digital marketing
Dodson, Ian
The art of digital marketing the definitive guide to creating strategic, targeted, and measurable online campaigns - New Delhi John Wiley & Sons, Inc. 2018 - viii, 385 p. : ill. ; 25 cm.
Included glossary and index.
9788126564408 (hb)
Management sciences
Digital marketing--Digital advertising --Internet marketing--Strategy planning--Mobile marketing--Email marketing --Digital display --Optimization--Analytics --RSBM--FMS
658.872 / DOD
The art of digital marketing the definitive guide to creating strategic, targeted, and measurable online campaigns - New Delhi John Wiley & Sons, Inc. 2018 - viii, 385 p. : ill. ; 25 cm.
Included glossary and index.
9788126564408 (hb)
Management sciences
Digital marketing--Digital advertising --Internet marketing--Strategy planning--Mobile marketing--Email marketing --Digital display --Optimization--Analytics --RSBM--FMS
658.872 / DOD