The art of digital marketing (Record no. 27331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00654nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126564408 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | DOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Dodson, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | The art of digital marketing |
| Sub Title | the definitive guide to creating strategic, targeted, and measurable online campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | John Wiley & Sons, Inc. |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 385 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Digital marketing |
| Keywords | Digital advertising |
| -- | Internet marketing |
| -- | Strategy planning |
| -- | Mobile marketing |
| -- | Email marketing |
| -- | Digital display |
| -- | Optimization |
| -- | Analytics |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 1596.68 | 658.872 DOD | 59062 | 1 | Books |