Marketing analytics
Grigsby, Mike
Marketing analytics a practical guide to improving consumer insights using data techniques - London Kogan Page 2018 - xiv, 217 p. : ill. ; 23 cm.
Includes glossary, index, bibliography and further reading.
9780749482169 (pbk)
Management sciences
Marketing--Market segmentation--Consumer behavior--Marketing research--Marketing strategy--Data analytics--RSBM--FMS
658.83 / GRI
Marketing analytics a practical guide to improving consumer insights using data techniques - London Kogan Page 2018 - xiv, 217 p. : ill. ; 23 cm.
Includes glossary, index, bibliography and further reading.
9780749482169 (pbk)
Management sciences
Marketing--Market segmentation--Consumer behavior--Marketing research--Marketing strategy--Data analytics--RSBM--FMS
658.83 / GRI