Marketing analytics (Record no. 27449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749482169 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | GRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Grigsby, Mike |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics |
| Sub Title | a practical guide to improving consumer insights using data techniques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 217 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, index, bibliography and further reading. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Market segmentation |
| -- | Consumer behavior |
| -- | Marketing research |
| -- | Marketing strategy |
| -- | Data analytics |
| -- | RSBM |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Purchased: Allied Book Company | 505.75 | 658.83 GRI | 56491 | 1 | Books |