The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable
Fateh Faseh Khan
The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable - Faisalabad (unpublished) 2017 - iv, 46 p. : ill. ; 30 cm.
Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management. Include bibliographic reference Thesis supervisor. Farooq Jamal
Thesis (MS)--Riphah International University
English
Leadership-Management--Celebrity--Endorsement --Measuring management--Hypotheses--Conceptual Framework--FMS
658 / FAT
The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable - Faisalabad (unpublished) 2017 - iv, 46 p. : ill. ; 30 cm.
Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management. Include bibliographic reference Thesis supervisor. Farooq Jamal
Thesis (MS)--Riphah International University
English
Leadership-Management--Celebrity--Endorsement --Measuring management--Hypotheses--Conceptual Framework--FMS
658 / FAT