The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable (Record no. 28543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00816nam a22001817a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | FAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fateh Faseh Khan |
| 245 ## - TITLE STATEMENT | |
| Title | The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Faisalabad |
| Name of publisher, distributor, etc. | (unpublished) |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 46 p. |
| Other physical details | : ill. |
| Dimensions | ; 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management. |
| 500 ## - GENERAL NOTE | |
| General note | Include bibliographic reference |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor. Farooq Jamal |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)--Riphah International University |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Leadership-Management |
| Form subdivision | Celebrity |
| -- | Endorsement |
| -- | Measuring management |
| -- | Hypotheses |
| -- | Conceptual Framework |
| -- | FMS |
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