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A framework for marketing management

kotler, Philip Kevin Keller

A framework for marketing management - Noida Pearson India Education Services Pvt. Ltd. 2018 - 344 p. : ill. ; 23.5 cm.

Includes glossary and index.

ISBN: 9789332575394 (pbk)

Subjects--Topical Terms:
Management of marketing--Advertising--Business--Manufactures--Packaging--Sales promotion--Market research--New products--Market potential--FMS

Dewey Class. No.: 658.8 / KOT

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