A framework for marketing management (Record no. 29212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332575394 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | kotler, Philip |
| -- | Kevin Keller |
| 245 ## - TITLE STATEMENT | |
| Title | A framework for marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management of marketing |
| Keywords | Advertising |
| -- | Business |
| -- | Manufactures |
| -- | Packaging |
| -- | Sales promotion |
| -- | Market research |
| -- | New products |
| -- | Market potential |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1186.02 | 658.8 KOT | 62758 | 1 | 1085-INS | Books |