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Contemporary direct and interactive marketing

Spiller, Lisa Martin Baier

Contemporary direct and interactive marketing - Noida Dorling Kidersley (India) Pvt. Ltd 2011 - xxvi,477 p. : ill. ; 23 cm.

Includes index.

ISBN: 9788131730997 (pbk)

Subjects--Topical Terms:
Direct marketing --Planning --Measure performance --Interactive marketing --Selecting customer --Discovering Markets --FMS

Dewey Class. No.: 658.872 / SPI

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