Contemporary direct and interactive marketing (Record no. 29313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131730997 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | SPI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Spiller, Lisa |
| -- | Martin Baier |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary direct and interactive marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Dorling Kidersley (India) Pvt. Ltd |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,477 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Direct marketing |
| Keywords | Planning |
| -- | Measure performance |
| -- | Interactive marketing |
| -- | Selecting customer |
| -- | Discovering Markets |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | 658.872 SPI | 119004 | 2 | Books | ||||||
| Malakand Campus | Malakand Campus | Purchased: Allied Book Company | 1336.50 | 658.872 SPI | 62808 | 1 | Books |