Marketing metrics
Neil T. Bendle Paul W. Farris Phillip E. Pfeifer David J. Reibstein
Marketing metrics the manager's guide to measuring marketing performance - Noida Pearson India Education Services Pvt. Ltd. 2017 - xv, 439 p. : ill. ; 23.2 cm.
Includes bibliographical reference and index.
9789332578050 (pbk)
Marketing research --Marketing --Performance--Metrology--Econometrics--Measurement --Statistical methods --Mathematical models --FMS
658.83015118 / MAR
Marketing metrics the manager's guide to measuring marketing performance - Noida Pearson India Education Services Pvt. Ltd. 2017 - xv, 439 p. : ill. ; 23.2 cm.
Includes bibliographical reference and index.
9789332578050 (pbk)
Marketing research --Marketing --Performance--Metrology--Econometrics--Measurement --Statistical methods --Mathematical models --FMS
658.83015118 / MAR