Marketing metrics (Record no. 29425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332578050 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83015118 |
| Author Mark | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Neil T. Bendle |
| -- | Paul W. Farris |
| -- | Phillip E. Pfeifer |
| -- | David J. Reibstein |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metrics |
| Sub Title | the manager's guide to measuring marketing performance |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 439 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.2 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| Keywords | Marketing |
| -- | Performance |
| -- | Metrology |
| -- | Econometrics |
| -- | Measurement |
| -- | Statistical methods |
| -- | Mathematical models |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47301 | 2 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47302 | 3 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47297 | 4 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47299 | 5 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47298 | 6 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47296 | 7 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 1479.50 | 658.83015118 MAR | 47295 | 8 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 1479.00 | 658.83015118 MAR | 47300 | 9 | Books | |||||
| Malakand Campus | Malakand Campus | Purchased: Pak Book Company | 1135.20 | 658.83015118 MAR | 61572 | 1 | 11916400 | Books |