Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power
Shermeen Amir (25237)
Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power - Islamabad (unpublished) 2020 - vi, 80 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences Thesis supervisor: Mr. Mubashar Hassan Zia Includes bibliographical references and appendices
Thesis (MS)--Riphah International University, 2020
English
Marketing management--Regulatory focus theory--Sales promotion--Buying power--Consumer innovativeness--FMS
658.8 / SHE
Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power - Islamabad (unpublished) 2020 - vi, 80 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences Thesis supervisor: Mr. Mubashar Hassan Zia Includes bibliographical references and appendices
Thesis (MS)--Riphah International University, 2020
English
Marketing management--Regulatory focus theory--Sales promotion--Buying power--Consumer innovativeness--FMS
658.8 / SHE