Impact of sales promotion and consumer innovativeness on online impulse buying behavior with the moderating role of buying power
Material type:
TextPublication details: Islamabad (unpublished) 2020Description: vi, 80 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658.8 SHE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.8 SHE (Browse shelf(Opens below)) | 1 | NOT for LOAN | 54499 |
Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing management to the Faculty of Management Sciences
Thesis supervisor: Mr. Mubashar Hassan Zia
Includes bibliographical references and appendices
Thesis (MS)--Riphah International University, 2020
English
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