Services marketing
Wirtz, Jochen Christopher Lovelock Jayanta Chatterjee
Services marketing people, technology, strategy - Noida Pearson India Education Services Pvt. Ltd 2018 - xxii, 817 p. : ill. ; 28 cm.
Includes bibliographical references, appendices, glossary and indexes.
9789332587687 (pbk)
Management sciences
Services marketing--Marketing Communication--Revenue management--Customer relationship--Distributing services--Service quality--FMS--RSBM
658.8 / WIR
Services marketing people, technology, strategy - Noida Pearson India Education Services Pvt. Ltd 2018 - xxii, 817 p. : ill. ; 28 cm.
Includes bibliographical references, appendices, glossary and indexes.
9789332587687 (pbk)
Management sciences
Services marketing--Marketing Communication--Revenue management--Customer relationship--Distributing services--Service quality--FMS--RSBM
658.8 / WIR