Services marketing (Record no. 32091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00678nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332587687 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | WIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wirtz, Jochen |
| -- | Christopher Lovelock |
| -- | Jayanta Chatterjee |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Sub Title | people, technology, strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education Services Pvt. Ltd |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 817 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, appendices, glossary and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Services marketing |
| Keywords | Marketing Communication |
| -- | Revenue management |
| -- | Customer relationship |
| -- | Distributing services |
| -- | Service quality |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 2149.31 | 658.8 WIR | 47246 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 2149.31 | 658.8 WIR | 47247 | 2 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 2149.31 | 658.8 WIR | 47248 | 3 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 2149.31 | 658.8 WIR | 47249 | 4 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Allied Book Company | 2149.31 | 658.8 WIR | 47250 | 5 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Allied book company | 2149.31 | 658.8 WIR | 47251 | 1 | Books |