Business marketing management
Hutt, Michael D. Thomas W. Speh,
Business marketing management a strategic view of industrial and organizational markets - London Thomson 2004 - xxx, 714 p. : ill. ; 26 cm.
Includes glossary and index.
0324190433 (hb) 9780324190434 (hb)
Industrial marketing--Management
Industrial marketing--Market imperfection--International trade--International economy--FMS
658.804 / HUT
Business marketing management a strategic view of industrial and organizational markets - London Thomson 2004 - xxx, 714 p. : ill. ; 26 cm.
Includes glossary and index.
0324190433 (hb) 9780324190434 (hb)
Industrial marketing--Management
Industrial marketing--Market imperfection--International trade--International economy--FMS
658.804 / HUT