Marketing management
Kotler, Philip
Marketing management - Upper Saddle River Prentice Hall 2000 - xxix, 706 p. : ill. ; 24 cm.
Included appendix.
0130336297 (hb)
Management sciences--Marketing environment--Market segmentation--Pricing policies--Services marketing--FMS
658.8 / KOT
Marketing management - Upper Saddle River Prentice Hall 2000 - xxix, 706 p. : ill. ; 24 cm.
Included appendix.
0130336297 (hb)
Management sciences--Marketing environment--Market segmentation--Pricing policies--Services marketing--FMS
658.8 / KOT