Marketing management (Record no. 32731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130336297 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River |
| Name of publisher | Prentice Hall |
| Date of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 706 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included appendix.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| Keywords | Marketing environment |
| -- | Market segmentation |
| -- | Pricing policies |
| -- | Services marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | 658.8 KOT | 48990 | 1 | Books |