Basic marketing management
Dalrymple, Douglas J Leonard J. Parsons
Basic marketing management - New York Jhon Wiley & Sons, Inc. 1995 - xii, various pages. : ill. ; 23 cm.
Includes index.
9780471586036 (pbk) 047158603x (pbk)
Marketing--Management
Marketing--Management--Global economy--Focusing marketing--Strategy planning--FMS
658.8 / DAL
Basic marketing management - New York Jhon Wiley & Sons, Inc. 1995 - xii, various pages. : ill. ; 23 cm.
Includes index.
9780471586036 (pbk) 047158603x (pbk)
Marketing--Management
Marketing--Management--Global economy--Focusing marketing--Strategy planning--FMS
658.8 / DAL