Basic marketing management (Record no. 32732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471586036 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 047158603x (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | DAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Dalrymple, Douglas J |
| -- | Leonard J. Parsons |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Jhon Wiley & Sons, Inc. |
| Date of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, various pages. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing--Management |
| -- | Marketing |
| Keywords | Management |
| -- | Global economy |
| -- | Focusing marketing |
| -- | Strategy planning |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | 658.8 DAL | 48994 | 1 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | 658.8 DAL | 75509 | 2 | Books | Book House |