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Principles of pharmaceutical marketing

Mickey C. Smith (editor)

Principles of pharmaceutical marketing - New Delhi CBS Publishers & Distributors 2004 - xiv, 529 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 8123908180 (hb) 0866569359 (hb)

Subjects--Topical Terms:
Pharmaceutical Marketing --Drug marketing--Pharmaceutical industry--Marketing principles--Drugs distribution--Marketing management--Business strategy--Promotion--RIPS

Dewey Class. No.: 615.0658 / PRI

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