Principles of pharmaceutical marketing (Record no. 3370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8123908180 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0866569359 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.0658 |
| Author Mark | PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mickey C. Smith (editor) |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of pharmaceutical marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | CBS Publishers & Distributors |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 529 p. |
| Illustrations | : ill. |
| Dimensions | ; 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Pharmaceutical Marketing |
| Keywords | Drug marketing |
| -- | Pharmaceutical industry |
| -- | Marketing principles |
| -- | Drugs distribution |
| -- | Marketing management |
| -- | Business strategy |
| -- | Promotion |
| -- | RIPS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus | City Campus | Purchased: | 615.0658 PRI | 12741 | 1 | Books | |||||
| City Campus | City Campus | Purchased: | 615.0658 PRI | 12742 | 2 | Books | |||||
| City Campus | City Campus | Purchased: | 615.0658 PRI | 12743 | 3 | Books | |||||
| City Campus | City Campus | Purchased: | 615.0658 PRI | 12744 | 4 | Books | 1495.00 |