Consumer behavior
Schiffman, Leon G. Leslie Lazar kanuk
Consumer behavior - UK Prentice Hall International Inc. 1997 - xv, 672 p. : ill., (Col.) ; 25 cm.
Includes glossary and index
9780137195015 (pbk)
Social science
Consumer behavior --Motivation research (Marketing)--Diversity of consumer--Market segmentation --Consumer needs--FSSH
658.8342 / SCH
Consumer behavior - UK Prentice Hall International Inc. 1997 - xv, 672 p. : ill., (Col.) ; 25 cm.
Includes glossary and index
9780137195015 (pbk)
Social science
Consumer behavior --Motivation research (Marketing)--Diversity of consumer--Market segmentation --Consumer needs--FSSH
658.8342 / SCH