Consumer behavior (Record no. 35453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780137195015 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Author Mark | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Schiffman, Leon G. |
| -- | Leslie Lazar kanuk |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Prentice Hall International Inc. |
| Date of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 672 p. |
| Illustrations | : ill., (Col.) |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social science |
| -- | Consumer behavior |
| Keywords | Motivation research (Marketing) |
| -- | Diversity of consumer |
| -- | Market segmentation |
| -- | Consumer needs |
| -- | FSSH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.8342 SCH | 75118 | 1 | Books |