Marketing research
Malhotra, Naresh K. David F. Birks
Marketing research an applied approach - New York FT Prentice Hall 2007 - xxi, 835 p. : ill., (Col.). ; 26 cm. + CD.
Includes appendix, glossary and index.
9780273706892 (pbk)
General management
Marketing research --Marketing research--Methodology --Cluster analysis--Developing research--Research design--FM
658.83 / MAL
Marketing research an applied approach - New York FT Prentice Hall 2007 - xxi, 835 p. : ill., (Col.). ; 26 cm. + CD.
Includes appendix, glossary and index.
9780273706892 (pbk)
General management
Marketing research --Marketing research--Methodology --Cluster analysis--Developing research--Research design--FM
658.83 / MAL