Marketing research (Record no. 35689)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273706892 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Malhotra, Naresh K. |
| -- | David F. Birks |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | an applied approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | FT Prentice Hall |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 835 p. |
| Illustrations | : ill., (Col.). |
| Dimensions | ; 26 cm. |
| Accompanying material | + CD. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | General management |
| -- | Marketing research |
| Keywords | Marketing research--Methodology |
| -- | Cluster analysis |
| -- | Developing research |
| -- | Research design |
| -- | FM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 658.83 MAL | 75490 | 1 | Books |