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Sales force management

Churchill, Gilbert A. Jr. Neil M. Ford Overlle C. Walker jr .....[et. al.].

Sales force management - New York McGraw Hill 2000 - xxiv, 727 p. : ill. ; 26 cm.

Includes index.

ISBN: 9780070275553 (hb) 0070275556 (hb)

Subjects--Topical Terms:
Sales management
General management --Sales force management--Strategic sales--Implementation of sales--Marketing strategy --FMS

Dewey Class. No.: 658.8101 / CHU

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