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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E. Donald E. Baack

Integrated advertising, promotion, and marketing communications - India Pearson India Education Services Pvt. Ltd. 2012 - 478 p. : ill. ; 27.5 cm.

Includes index.

ISBN: 9788131763292 (pbk)

Subjects--Topical Terms:
Management sciences
Marketing--Marketing communication--Advertising-management--Marketing-planning--Media channels--Digital marketing--Sales promotions--Advertising--FMS

Dewey Class. No.: 659.1 / CLO

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