Integrated advertising, promotion, and marketing communications (Record no. 35848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626cam a2200157 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131763292 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | CLO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Clow, Kenneth E. |
| -- | Donald E. Baack |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson India Education Services Pvt. Ltd. |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 478 p. |
| Illustrations | : ill. |
| Dimensions | ; 27.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Marketing communication |
| -- | Advertising-management |
| -- | Marketing-planning |
| -- | Media channels |
| -- | Digital marketing |
| -- | Sales promotions |
| -- | Advertising |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: | 659.1 CLO | 75136 | 1 | Books |