Promotion management
Burnett, John J.
Promotion management - New Delhi A. I. T. B. S Publishers 2002 - xix, 743 p. : ill. ; 24 cm.
0395565537 (pbk)
Sales promotion
Promotion managrment--Marketing strategy--Decision making--Advertising--Sales promotion--Public relations--International marketing--FMS
658.82 / BUR
Promotion management - New Delhi A. I. T. B. S Publishers 2002 - xix, 743 p. : ill. ; 24 cm.
0395565537 (pbk)
Sales promotion
Promotion managrment--Marketing strategy--Decision making--Advertising--Sales promotion--Public relations--International marketing--FMS
658.82 / BUR