Promotion management (Record no. 3612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200133 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0395565537 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Author Mark | BUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Burnett, John J. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotion management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | A. I. T. B. S Publishers |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 743 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Sales promotion |
| -- | Promotion managrment |
| Keywords | Marketing strategy |
| -- | Decision making |
| -- | Advertising |
| -- | Sales promotion |
| -- | Public relations |
| -- | International marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 658.82 BUR | 4991 | 1 | Books | |||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 658.82 BUR | 4737 | 2 | Books | 250.00 |