Marketing research
Boyd, Harper W. Ralph Westfall Stanley F. Stasch
Marketing research text and cases - New Delhi Richard D. Irwin 2005 - xv, 816 p. : ill. ; 24 cm.
Include index.
9788185386164 (pbk)
Marketing research--Research process--Data collection--Marketing problems--Sampling--FMS
658.83 / BOY
Marketing research text and cases - New Delhi Richard D. Irwin 2005 - xv, 816 p. : ill. ; 24 cm.
Include index.
9788185386164 (pbk)
Marketing research--Research process--Data collection--Marketing problems--Sampling--FMS
658.83 / BOY