Marketing research (Record no. 3663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788185386164 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | BOY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Boyd, Harper W. |
| -- | Ralph Westfall |
| -- | Stanley F. Stasch |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Richard D. Irwin |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 816 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| Keywords | Research process |
| -- | Data collection |
| -- | Marketing problems |
| -- | Sampling |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: IIMC Trust | 310.00 | 658.83 BOY | 4726 | 1 | Books | ||||
| Al-Mizan Campus | Al-Mizan Campus | Purchased | 140.00 | 658.83 BOY | 4987 | 2 | Books |